PEAK + VALLEY

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Peak + Valley is a lifestyle brand aimed at accentuating your home with hand-crafted touches of happiness and peace from modern calligraphy and digital prints to home decor, candles and more. The brand’s core design focus is modern minimalism with accents of warm earth tones which can be seen throughout every piece of the brand, all the way down to a custom photo filter.

When developing this brand, we wanted to play off the dichotomy of the impact and vastness of the mountains with the contrast of the peace and tranquility they bring. Peaks and valleys, if you will...

The colors we chose are earth toned and neutral, while many associate mountains with blues and cooler tones, we knew with this being a home and lifestyle brand that we wanted to convey warmth and homeyness. 

The font choices reflect the same parity - tall and stoic but at the same time light and elegant. 

Deliverables for the brand included primary and secondary logos, color palette, mood boards, font choices, and custom photo filter. 

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