GLOW YOGA

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Jennifer and the Glow Yoga team were preparing to move into a brand new studio space and wanted to refresh their brand at the same time.

We dove in, took our first yoga classes (amazing!) and tried to get to the core of the messages Glow wanted to send with their branding.

There was emphasis put on incorporating both the sun and a waxing crescent moon (its lunar energy representing surrender – who knew?!) to pay homage to the many different styles of yoga and other classes Glow offers.

Deliverables included a full brand refresh (logo suite, font selections, color palette, icons, and brand pattern) along with retail product designs.

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