BLUE HONEY CALLIGRAPHY

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The inspiration for the Blue Honey branding came on our honeymoon to one of our favorite places in the world - Asheville, NC. 

The city is teeming with the influence of bees everywhere you go, from honeycomb patterned floors to signature cocktails and local honey in boutiques - it’s everywhere!

Asheville is also home to the vast and gorgeous Blue Ridge Mountains. 

When crafting the branding around this modern calligraphy style, we incorporated a “nib” - the actual tip of a calligraphers pen that gets dipped into ink, and the body shape of a bee, in order to make a distinctive icon for the brand. 

Brand deliverables included primary and secondary logos, color palette, font choices, icon, and more. 

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